CONFERENCE OVERVIEW

International Marketing Conference (iMarC) is an annual International referred marketing conference of IIM Shillong started in 2021. The 5th International Conference in Marketing will be held to provide a platform to all marketing researchers and professionals from academia and industry to come together to discuss and deliberate on ways to bridge the gap between Marketing Theory and Practice.

CONFERENCE THEME

The theme of the conference is “People, Privacy and Personalization: Bridging Traditional and digital Marketing in a New Era”. 

The theme explores the intersection of consumer privacy, personalized experiences, and evolving marketing strategies. It highlights how traditional and digital marketing can converge to meet modern expectations, emphasizing ethical data use, trust-building, and innovation. Attendees will uncover insights to effectively engage audiences while respecting their privacy in a digital-first world.

CONFERENCE OBJECTIVE

The main objective of the 5th International Marketing Conference is to provide a platform to discuss, deliberate and share knowledge about the marketing concepts and theories which can help solve practical or real-time problems.

WHO SHOULD ATTEND THE CONFERENCE

Students, Academicians, Corporate professionals, NGO professionals, and Government bodies.

CALL FOR PAPERS

Academic papers in line with the conference themes are invited form both academia and industry professionals.

IMPORTANT DATES

Templates & Guidelines for Submissions:

Extended-Abstract-Template.pdf

Full Paper Guidelines.pdf

For more details, click here or write to us @ imconf@iimshillong.ac.in