CONFERENCE OVERVIEW

The International Marketing Conference (iMarC), hosted by the Indian Institute of Management Shillong, is a premium annual forum for marketing scholars, industry practitioners, and policymakers from around the world. Since its inception in 2021, iMarC has facilitated meaningful dialogue on emerging trends, innovative strategies, and pressing challenges shaping the marketing landscape. The conference offers a dynamic and collaborative platform for interdisciplinary engagement, fostering the exchange of cutting-edge research and practical insights. 

With a strong emphasis on relevance, impact, and future readiness, iMarC continues to advance the frontiers of marketing thought and practice. By encouraging interdisciplinary insights and forward-looking discussions, the conference seeks to shape resilient, responsible, and future-ready marketing ecosystems. It further promotes knowledge co-creation and actionable outcomes, reinforcing its commitment to bridging theory and practice in meaningful ways. 

CONFERENCE THEME

"Marketing for the Future: Merging Mission, Metrics, and Manifestation"

This theme captures the imperative for marketing to move beyond fragmented strategies toward true alignment of purpose, performance, and practice.
In today’s hyper-aware and data-rich environment, consumers demand not only authenticity but also verifiable impact, making superficial messaging increasingly ineffective. Metrics provide the rigor to track performance, but it is the mission that defines strategic direction and creates deeper meaning. Manifestation bridges the gap between intent and reality by ensuring that brand values are consistently experienced across all touchpoints. Together, this integrated approach enables organizations to build enduring trust, sustain relevance, and drive long-term value in an increasingly conscious and accountability-driven marketplace.

CONFERENCE OBJECTIVE

The main objective of the 6th International Marketing Conference is to provide a platform for discussing, deliberating, and sharing knowledge about marketing concepts and theories to help solve practical, real-world problems. 

WHO SHOULD ATTEND THE CONFERENCE

Students, Academicians, Corporate professionals, and Government bodies.

CALL FOR PAPERS

Academic papers in line with the conference themes are invited from both academia and industry professionals.

IMPORTANT DATES

AUTHOR GUIDELINES

• The conference accepts both extended abstracts and full papers.
• The extended abstract must be a minimum of 700 words and should not exceed 1000 words (including references).
• The full paper should not exceed 6000 words (including references).
• Both the extended abstract and full paper must accompany an abstract (strictly between 100–200 words) and 4–5 keywords.
• The full paper should have a title page containing the paper title, name(s) of the author(s), affiliation, and e-mail address of the corresponding author.
• The main document should be double-spaced, with one-inch margins on all sides, and the pages should be numbered consecutively.
• The paper should follow Times New Roman 12-point font and should be submitted in a Word document (file name.docx/doc)/ a PDF (file name.pdf).
• File name should be same as submission Id number.
• The paper should follow the APA (American Psychological Association) 7th edition referencing style.
• Only submissions in the English language will be considered.
• Submissions not adhering to the guidelines will not be considered.

For more details, click here or write to us @ imconf@iimshillong.ac.in