CONFERENCE OVERVIEW

International Marketing Conference (iMarC) is an annual International referred marketing conference of IIM Shillong started in 2021. The 3rd International Conference in Marketing will be held to provide a platform to all marketing researchers and professionals from academia and industry to come together to discuss and deliberate on the current marketing transformations.

CONFERENCE THEME

The theme of the conference is “Marketing Transformations: Reimagine, Realign, and Rework”.

At present, the field of Marketing is undergoing major transformations. Based on the transformations, Marketing needs to reimagine, realign, and rework their activities. The theme will initiate thinking and engage in discussions to all researchers about current and latest advancements in the field of marketing transformations in marketing area globally. This will also initiate exchange of ideas across scholars and practitioners.

CONFERENCE OBJECTIVE

The main objective of the international marketing conference is to provide a platform to share knowledge and to enlighten about novel advancements and discuss on anticipated problems in the field of Marketing.

WHO SHOULD ATTEND THE CONFERENCE

Students, Academicians, Corporate professionals, NGO professionals, and Government bodies.

CALL FOR PAPERS

Academic papers in line with the conference themes are invited form both academia and industry professionals.

IMPORTANT DATES

Templates & Guidelines for Submissions:

Extended-Abstract-Template.pdf

Full Paper Guidelines.pdf

For more details, click here or write to us @ imconf@iimshillong.ac.in